SZ- Knowledge & Explore
Current offerings on the market can be summarised in two main categories:
- Identifying trends: picking hypes from a variety of sources based on the frequency of mentions
- Sentiment analysis: scores that indicate the optimism, pessimism or neutrality of identified trends
In addition to these 2 dimensions, Suzugia’s proprietary NLP captures significance and causality, enabling a predictive and forward looking approach. In other words, Suzugia identifies significant future trends before they break out into mainstream platforms and reports.
How do we predict future trends?
As trends are the symptom of underlying conditions, Suzugia doesn’t stop at current trend spotting. It goes beyond “the effect” and by utilising our technology to measure significance and sensemaking, discovers the “root cause”, enabling us to predict potential future events.